Vain Sthlm

Role: Art direction, Graphic design
Brand identity

As a team we worked on making it more of a nisched brand, focusing on high quality and great value. Targeting a design consicous crowd that appreciates high quality in both sound and appearance. Having copper as the brand primary color, we wanted to reflect the brands sewdish heritage, using a minimalistic, tone i tone nordic design feel, that it all its modesty manages to make a bold statement.